Timmers 1998

Business Models for Electronic Markets

Timmers, P., 1998: Business Models for Electronic Markets. Electronic markets, Vol. 8. (2): 3–8.

Electronic commerce over the Internet may be either complementary to traditional business or represent a whole new line of the new features of the Internet, critical questions to be answered include: - what are the emerging business models; and related to this - which strategic marketing approaches are applied, or emerging. This article addresses the first question above by providing a framework for the classification of Internet electronic commerce business models. This framework has been developed on the basis of current commercial Internet business and experimental work in European R&D programmes.