Forget strategy: Focus it on your operating model
Ross, J. W., 2005: Forget strategy: Focus it on your operating model. MIT Sloan Center for Information Systems Research (CISR), Vol. V. Nr. 3C:1–4.
Most companies try to maximize value from IT investments by aligning IT and IT-enabled business processes with business strategy. But strategy rarely offers sufficiently clear direction for development of stable IT and business process capabilities. To make IT a proactive rather than reactive force in creating business value, companies should define an operating model. An operating model specifies the necessary level of business process integration and standardization for the company, defining critical IT and business process capabilities. This briefing explores how a company’s operating model guides IT investment and enhances business agility.
